Flash Memory is a Marvel of Modern Science

The tiny memory cards that store hundreds of images for digital cameras may look insignificant at a glance but they are amazing. Their storage capacity, the speed at which they write, and their low cost make them a modern marvel. These little rectangular Compact Flash (CF) cards and SecureDigital (SD) cards are silent, have no moving parts and can withstand exposure to magnets, intense pressure and temperature extremes. Even if you accidently drop one in the toilet, it will not be damaged.

The person credited with inventing flash memory is Dr. Fujio Masuoka. In 1984 while working at Toshiba he made major developments in his work with cells that hold data and can be erased rapidly then rewritten. Flash was suggested as an appropriate name for the new type of memory because the process of erasing data from the cells was like a camera’s flash. History was made in 1984, when he presented this new technology at the meeting of the Institute of Electrical and Electronics Engineers (IEEE) in San Jose, CA.
Intel and other companes saw that flash memory had great potential. In 1988 Dr. Eli Harari and Sanjay Mehrotra, former coworkers at Intel, formed a company to produce flash memory for consumers. They founded SanDisk, which is now a world leader in digital memory devices. Sandisk’s launch in Silican Valley was perfectly positioned to take advantage of the the arrival of digital photography.
Some early digital cameras like the Sony Mavica stored images on a floppy disk. People liked this because it was easy to take the floppy out of the camera and insert it into a computer to transfer the images. The next generation of Mavica recorded images to a CD. But flash cards ultimately became the prefered media for digital cameras because they were small, had no moving parts and could be erased again and again.

Flash memory, unlike RAM (Random Access Memory) can continue to store information in the absence of a power source. This made flash memory a good choice not only for use in digital cameras, but also PDAs and video games. As consumer demand for flash cards grew Sandisk, Lexar, Kingston, Samsung and other companies offered Memory sticks, xD, SmartMedia and MultiMedia and other removable flash memory products.
As competition heated up, each brand would advertise higher capacity cards: Attention we have 4 Gigabyte cards! Look 8 GB for sale! Introducing 16 GB! Come and get the amazing 32 GB card! 64 GB cards are here! And as the public purchased the newest memory cards they found that the price paid per GB dropped steadily. That is the good news, but there is also bad news.
Unfortunately, counterfeit CF cards that look authentic but are knockoffs of the big name flash memory cards have appeared. These are passed off as the real thing to bargain hunters who later may find their joy of getting a great deal replaced by the sinking feeling that accompanies the realization that their data is lost.
Overall the invention of flash memory has been a great benefit to photography. So next time you are clicking photos take a moment to appreciate the wonders of modern technology.