The average person does not pay much attention to light, but photographers develop a sensitivity to the quality of light. For outdoor photography the "magic hour" occurs before sunset and one hour after sunrise. The sun at that time of day is not directly overhead and so it creates long shadows. The light is also not as bright and has a slight yellow cast.
The first image here was shot in the afternoon. It is okay, but the version just below was shot as the sun was setting and the golden light provides a pleasant image showing tones not found during midday.
The famous photographer Ansel Adams knew all about light. He would climb to a high mountain vantage point with his heavy view camera and glass plates and then wait for hours until the light was just right. His patience paid off and he is one of the most famous photographers ever.
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